Denise Gosnell

Denise Featured on Fox News Radio Tour on 5 Stations Nationwide

On January 19, 2023, Denise was honored to be interviewed by five FOX News radio stations around the country to share her insights about the new study that shows entrepreneurs, when compared to people who work for someone else, tend to be happier on average. You can listen to the full interview with WWVA Wheeling, West Virginia here. 

Check out a few of Denise’s other interviews here:

1) WDBO Orlando, Florida

2) WILS Lansing, Michigan

3) iHeart’s WMT Cedar Rapids, Iowa

4) WOOD West Michigan

New Customer Acquisition: The Top 10 Strategies for Driving Business Growth

Acquiring new customers is vital for any business looking to grow and expand. Without a steady stream of new customers, a business can quickly stagnate and even fail. Fortunately, there are a variety of proven strategies for acquiring new customers that can help businesses of all sizes and in all industries.

1. Content Marketing: One of the most effective ways to attract new customers is through content marketing. By creating valuable, informative content, businesses can attract potential customers and build trust with them. This can be done through a variety of channels, including blog posts, videos, infographics, and social media. An example of that is how I’m using this article you are reading right now to help you while also making you aware of my company and what we do.

2. Search Engine Optimization (SEO): Another effective strategy for acquiring new customers is through SEO. By optimizing your website and content for search engines such as Google, you can increase the number of times you appear in search engine results and drive more traffic to your site. This can help you reach potential customers who are actively searching for products or services like yours.

3. Paid Advertising: Paid advertising, such as Google AdWords or Facebook Ads, can be a powerful tool for acquiring new customers. By targeting specific demographics or interests, you can reach potential customers who are more likely to be interested in your products or services. Additionally, paid advertising can be used to quickly test different messaging and targeting options to see which perform best.

4. Referral Marketing: Referral marketing is a strategy where current customers or other businesses are incentivized to refer other people to your business. This can be done through referral bonuses where you pay the referring partner a percentage of the sale, or it can be done by offering them referral discounts, or other promotions. Referral marketing can be a powerful way to acquire new customers because it is based on trust and credibility. You may want to consider adding a referral program if you don’t already have one.

5. Networking: Networking is a powerful way to acquire new customers. By building relationships with other businesses and industry leaders, you can gain access to new customers and opportunities. Additionally, networking can help you learn about new trends and innovations in their industry, which can help you stay competitive.

6. Influencer Marketing: Influencer marketing is a strategy where you partner with influencers, or individuals with a large following, to promote your products or services. Influencer marketing can be a powerful way to acquire new customers because it allows you to tap into the influencer’s audience and credibility.

7. Public Relations: Public relations is a strategy that involves building relationships with the media and other third-party outlets to generate positive coverage for a business. This can help you acquire new customers by increasing your visibility and credibility. You can see an example of how I’ve done this on the news page of my site as well as on the various pages where I included the “As Seen On” logos for the various media outlets where I’ve been featured.

8. Trade Shows and Events: Trade shows and events can be a powerful way to acquire new customers. By exhibiting at industry events, you can meet potential customers face-to-face and showcase your products or services. Additionally, events can be a great way to network and learn about new trends and innovations in an industry.

9. Email Marketing: Email marketing can be a powerful tool for acquiring new customers. By sending targeted, personalized emails to potential customers, you can increase your visibility and build relationships with potential customers. Additionally, email marketing can be used to nurture leads and move them closer to a sale. For example, you may have been taken to this article from a link in my email newsletter.

10. Community Building: Community building is a strategy that involves creating and fostering a community around a business. This can be done through social media, forums, or other online platforms. By building a community, businesses can acquire new customers by building relationships and fostering loyalty.

In conclusion, acquiring new customers is vital for any business looking to grow and expand. Fortunately, there are a variety of proven strategies for acquiring new customers that can help businesses of all sizes and in all industries. These strategies include content marketing, SEO, paid advertising, referral marketing, networking, influencer marketing, public relations, trade shows and events, email marketing, and community building. By implementing a combination of these strategies, you can effectively reach and attract new customers for your business.

Scaling Efficiently: 8 Tips for Automating and Streamlining Business Processes

Effective automation and streamlining of business processes are essential for any business looking to scale efficiently. Automation not only saves time and resources but also improves overall efficiency, allowing businesses to adapt quickly and stay ahead of the competition.

In this article, we’ll explore eight tips for automating and streamlining business processes that you can implement to improve your business operations and pave the way for growth.

1. Implement automation software: Automation software, such as Zapier and IFTTT, can connect systems together and/or automate repetitive tasks such as data entry and emails. This not only saves time but also reduces the risk of errors.

2. Use cloud-based services: Cloud-based services, such as Google Drive and Dropbox, allow for easy collaboration and access to important documents and files from any device. This streamlines communication and increases productivity.

3. Utilize project management tools: Tools such as Asana and Trello can help keep track of tasks, deadlines, and progress on projects. This helps to ensure that projects are completed on time and to the highest quality.

4. Invest in a CRM system: A CRM system, such as Salesforce and Hubspot, can help to manage customer relationships and keep track of sales leads. This not only improves customer service but also increases sales.

5. Utilize e-commerce platforms: E-commerce platforms such as Shopify and Magento can automate many aspects of running an online store such as inventory management, shipping, and payment processing.

6. Automate invoicing and payments: Tools such as QuickBooks and Xero can automate the invoicing and payments process. This reduces the administrative burden on you and ensures that invoices are sent and payments are received on time.

7. Use marketing automation tools: Marketing automation tools such as Mailchimp and Constant Contact can automate email marketing campaigns. Tools such as Hootsuite and Social Bee can automate social media posts. These marketing tools facilitate automated communication with customers and help to increase brand awareness.

8. Leverage AI and machine learning: Artificial Intelligence and machine learning can be used to create all kinds of content, analyze data, and make predictions. This can help you make more informed decisions and improve overall efficiency. You can learn more about how you can leverage artificial intelligence to create high quality content quickly in this AI article I wrote here. My team and I use a combination of AI tools to create our content 3-4 times faster than in the past.

By taking the time to identify areas of your business that can be automated or streamlined, you can increase productivity, reduce costs, and improve customer satisfaction. You can also free up more time to focus on other aspects of your business such as growth and expansion. Remember that automation and streamlining should be an ongoing process, so it’s important to regularly assess your operations and look for new opportunities to improve efficiency.

In conclusion, automating and streamlining your business processes can be a powerful way to increase efficiency and pave the way for growth. By implementing the tips outlined in this article, you can improve your operations, reduce costs, and free up more time to focus on other aspects of your business. With the right tools and strategies in place, you can scale your business efficiently and stay ahead of the competition.

Efficiency At Its Finest: How To Delegate Your Email Inbox To An Assistant

Delegating the management of your email inbox to an assistant can be a great way to free up time and increase productivity. By setting clear guidelines and rules for how to handle different types of messages, you can ensure that your inbox is organized and that important tasks are not being overlooked.

In this article, we will explore some strategies for delegating the management of your email inbox to your assistant, including how to delete junk, automatically file certain messages, respond on your behalf to certain messages, and what to bring to your attention.

1. Give your assistant rules for deleting junk. The first step in delegating the management of your inbox is to set up rules for your assistant to follow when it comes to deleting junk and spam. This can include using a spam filter or using keywords to automatically delete certain types of messages. For example, you may want to have your assistant delete any messages with certain words in the subject line or any messages from certain senders that are known to send spam. This will help to keep your inbox clean and organized, and will prevent you from wasting time sifting through irrelevant messages.

2. Give your assistant rules for automatically filing certain messages. Another strategy for delegating the management of your inbox is to have your assistant automatically file certain types of messages. This can be done using keywords or phrases that are commonly found in the subject lines or bodies of these types of messages. For example, messages with the word “invoice” in the subject line can be automatically filed in a folder labeled “Invoices.” This can help to keep your inbox organized and make it easier to find specific types of messages when you need them.

3. Have your assistant respond automatically to certain types of messages. In addition to deleting junk and automatically filing certain messages, your assistant can also respond on your behalf to certain types of messages. For example, your assistant can respond to meeting requests with your availability and schedule them in your calendar. They can also respond to questions or inquiries with pre-written templates that you have provided.

4. Have your assistant manage a spreadsheet that includes emails you should see. If there are certain messages that your assistant is unsure how to handle or that they know you will want to see, they can create a spreadsheet of those emails and even provide a draft response for you to review in the spreadsheet so you can approve it or make edits to the response that your assistant can send. This way, you can avoid going into the inbox as much as possible.

5. Have regular review time. To reach inbox 0, it’s important to set aside regular time to review and respond to messages. This can be done daily or weekly, depending on your schedule and the volume of messages you receive. During this time, you can review the spreadsheet or task list provided by your assistant and follow up on any important messages or tasks.

6. Have your assistant file or delete messages once handled. Additionally, it’s important to make sure that you and your assistant make a conscious effort to delete or file messages that are no longer relevant.

7. Minimize the number of email lists you subscribe to. It’s also important to make sure you unsubscribe from any email lists that you no longer need to be on, and only keep the ones that are truly valuable. But please stay on my mailing list so you can keep receiving valuable insights like this one. 🤪If you’re not already on my list, just find something to sign up for on my site and I’ll start sending them to you – packed full of useful tips and resources like this.

In conclusion, delegating the management of your email inbox to an assistant can be a powerful tool for increasing productivity and organization. By setting clear guidelines and rules for how to handle different types of messages, you can free up valuable time and energy to focus on more important tasks. Remember to regularly review and respond to messages, use tools like a spreadsheet or task list to bring important messages to your attention, and make an effort to delete or file messages that are no longer relevant. With the right strategy in place, you can reach inbox 0 and take control of your inbox once and for all.

The 5 Stages of Business Growth

Growing a business is a journey that starts with a single idea and can end with a successful exit. Along the way, there are certain milestones that a business generally goes through to reach an eventual exit.

I like to talk about these milestones as 5 stages of business growth.

1. Proof of Concept

The first stage of business growth is proof of concept. This is when you are just starting out and trying to prove that your product or service is something that people actually want to buy. At this stage, you may only have a few initial sales, like your first 20-50 sales.

The key objective at this stage is to focus on getting some initial traction and proving that there is a market for what you are offering.

2. Consistent Sales

Once you have proven that there is a market for your product or service, the next stage of business growth is achieving consistent sales. This means building systems and processes that allow you to make consistent sales on a regular basis. This could include things like setting up automated marketing campaigns, streamlining your sales process, having properly documented processes, and hiring additional staff to help with the workload.

As part of this phase, you ideally should begin removing yourself from the day to day operations as much as you can if you are the business owner.

3. Scaling Your Growth

The third stage of business growth is scaling your growth. This means expanding your business in a way that allows you to reach more customers and increase your revenue. This could involve expanding your existing marketing channels, entering new markets, acquiring other companies, or adding new revenue streams such as licensing or cloning your business model in different niches.

If you haven’t already done so, by this phase you should have removed yourself from most of the day to day operations if you are the business owner. It’s more difficult to scale your business if you are too deep in the trenches of the operations. At this stage, it is also important to start building relationships with other companies that may be interested in a future acquisition and to start putting intellectual property protections in place for your most valuable company assets if you haven’t already.

4. Preparing For Sale/Exit

The fourth stage of business growth is preparing for sale or exit. This means taking steps to make your business as attractive as possible to potential acquirers and ensuring that it will be valued at the highest multiple possible. This could involve things like streamlining operations even further, improving profitability, adding more recurring revenue, confirming that your most valuable intellectual property assets have been registered or properly protected, and making sure the systems you have in place can continue to run smoothly without you.

It is also important to start thinking about your desired exit strategy and tax savings strategy at this stage. For example, do you want to sell your company to a third party, or to your employees as part of an ESOP plan? How can you structure a large cash sale in a way that you can minimize the payment of income taxes on the sale?

5. Completing The Sale/Exit

The final stage of business growth is completing the sale or exit. This means successfully selling your business to a third party and realizing the fruits of all your hard work. This can be a complex and emotional process, so it is important to have a clear plan in place and to work with experienced advisors who can help guide you through the process.

There are various companies out there that can help you achieve these various stages of growth. At my consulting company, we primarily focus on helping companies go from stage 2 to stage 3 or from stage 3 to stage 4. If you are in one of those stages and would like my team to build you a free roadmap to show you our unique process from getting you to the next stage, you can book a free roadmap session here.

If you like the plan that we put together for you and want us to help you implement it, we’ll also tell you what that would look like. No pressure either way. We just want to help you grow to the next stage of business and continue reaching your goals.

By focusing on each of these milestones and continually striving to reach the next stage, you can increase your chances of building a successful and profitable business.