Archives for August 17, 2020

020 Re Perez: Your Brand Should Be Gay (Even If You’re Not)

On August 17, 2020, Re Perez talked about branding and why it should matter to a busy entrepreneur. Listen to full episode here.

In this Episode, Denise and Re Discuss:

  • Why your brand should be gay (even if you’re not).
  • Why branding should matter to a busy entrepreneur.
  • What are the biggest branding mistakes entrepreneurs make in their business.
  • Examples of “experiential” branding.
  • How can an entrepreneur determine how they make their customers “feel.”

Key Takeaways:

  • The perception that people have of your brand will dictate how much they are willing to spend for your product and services.
  • Branding starts with first determining who your target audience is.
  • The #1 criteria for a company name is memorability.
  • There are three different components that make up a brand: Visual / Verbal / Experiential. AKA How you look. What you say. How you behave.
  • Ask people what the top things that are most important when they come to a website, and how well your website performs against those things.

“You don’t actually own your brand. It resides in people’s minds.” – Re Perez

About Re Perez:

Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. Since 2011, his agency BRANDING FOR THE PEOPLE, has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest growing companies, and established multi million-dollar businesses. He has a proven track record for helping his clients double, triple and quadruple their business.

Connect with Re:

Re’s new book:

Branding For the People free resources:


The music website to keep focus recommended by Re:

Connect with Denise Gosnell and The Vacation Effect:


Show:  The Vacation Effect Podcast

Book:  The Vacation Effect Book


Facebook: Denise Gosnell and The Vacation Effect 

LinkedIn: Denise Gosnell and The Vacation Effect, Inc.